Box Basics

From Idea to Everyday Essentials

Box Basics started with a simple mission: give people a better way to get the gear they train in every day. No gimmicks, just the best shoes, apparel, and equipment for the gym, sourced from trusted brands like Nike, Reebok, TYR, and Inov-8.

What sets Box Basics apart is their straightforward approach. They keep things simple with free and fast shipping, easy 30-day returns, and real customer service handled by people in the U.S. Their goal is to remove friction so athletes can focus on putting in the work and living healthier, happier lives.

Outgrowing Old Solutions

Before Flow, Box Basics often found themselves bogged down in theme code. Customizing their previous themes meant frequent edits, extra costs, and time-consuming work that slowed the team down.

“One thing I remember quite well was frequently needing to customize theme code because we wanted more options from our previous themes. It was time consuming and costly at times.”

They knew it was time for a change.

A Smarter Interface

Flow stood out in the Shopify Theme Store because it offered a modern interface with powerful customization options already built in. Instead of relying on developers for every adjustment, the team could manage changes directly through the theme editor.

Setup and customization with Flow was “very easy.”

— Justin Brewer, Box Basics Senior Director of Web and Marketing

The switch made setup simple: “Very easy,” as they described it. That ease of use freed up the small Box Basics team to focus on customers instead of troubleshooting code.

Features That Deliver

Among Flow’s many tools, a few quickly became standouts for the team.

• Offer Drawer: A favorite feature, it highlights hot deals right at the top of the site. Customers want fast access to the best offers, and the Offer Drawer delivers exactly that in a clear and manageable way.
• Scrolling Banner: This dynamic element communicates Box Basics’ differentiators and promotions instantly, keeping customers informed without adding clutter.
• Updated Blog Post Section: Automatically pulling in the most recent shoe reviews, this feature helps Box Basics share valuable content seamlessly, reinforcing their expertise while driving customer engagement.

Together, these features made it easier to balance promotions, storytelling, and user experience, all without heavy manual input.

Running Lean, Performing Strong

While it’s difficult to quantify the exact business impact, the improvements in day-to-day operations are clear. The Flow theme enables Box Basics to manage a professional, high-performing website with a small, nimble team.

“We have a high performing website with a small and nimble team.”

— Justin Brewer

“I would say that we feel really good about the current state of our website and being able to manage a site like this with the small team that we have is quite remarkable. We have a high performing website with a small and nimble team.”

For a brand built on simplicity and reliability, this efficiency is a significant success.

Moving forward together 

The Box Basics team highlighted Flow’s support as a key part of their positive experience. Despite being based in the U.S., they consistently receive quick, accurate responses within 12 hours.

“Support is excellent. Although we are located in the U.S., the team always reply within 12 hours and they are quick, accurate updates. They do a great job understanding what we want and they make it happen, promptly.”

This responsiveness provides peace of mind and reinforces the sense that Flow is more than just a theme, it’s a reliable partner.

A Confident Recommendation

Box Basics has no hesitation recommending Flow to other merchants. The blend of a modern, customizable design with dependable support has made managing their store smoother, faster, and more cost-effective.

“Yes, it’s been a great experience and I know the support team has our back when we need it.”

For Box Basics, Flow isn’t just about design, it’s about creating a streamlined, high-performing digital presence that aligns with their mission: helping people train harder and live better.

To view some demos or to trial Flow for free, click here and if you’d like some more detailed information you can view our documentation site here.